Rosé is the most seasonal wine we sell, and this page moves with the calendar more than any other sale category: what is discounted in April looks nothing like what is discounted in September.
Why these bottles are reduced
Most reductions land straight after summer, when demand drops off a cliff and stock that did not sell needs to move before the next vintage arrives. The rest comes from parcel buys agreed direct with producers, mostly from Provence, still the benchmark region for the style.
How to shop it well
Buy generously when you find something you like here, since rosé is not built for long ageing and the same bottle rarely reappears once it sells through. Pair it with the season rather than the calendar, and check the wider wine and sale pages if this one is thin.