Privacy Policy
At Bottle Hero ApS, CVR no. 43483986, we place a high priority on privacy and data security. Unless otherwise stated, Bottle Hero ApS is the data controller for the processing of the activities described below.
This privacy policy applies to our processing of personal data collected from you when you make a purchase with us, use our website and social media pages, apply for a job and interact with us as a contact person for our B2B customers, suppliers and other partners.
The policy sets out guidelines for Bottle Hero's methods of processing your personal data and provides you with the information you are entitled to receive under applicable data protection laws.
If you visit/make purchases via the website
The following section describes Bottle Hero's processing of personal data about visitors to www.bottlehero.dk as well as customers who make purchases via the website.
Collection of personal data
Bottle Hero may collect, process and store personal data about you in the following cases:
When you visit and browse our website
When you purchase goods online in Bottle Hero's web shop
When you sign up for Bottle Hero's newsletter
When you take part in one of Bottle Hero's competitions or events
When you communicate with Bottle Hero
When you use other features and services offered by Bottle Hero
Types of personal data
Bottle Hero may collect, process and store the following personal data about you:
Name
Address
Email address
Information about your orders
Telephone number
Information you provide when you create a user account
IP address
Information about your use of the website
Interests, including which products and services you have shown interest in
In connection with purchases via the website (e.g. payment for purchases), you provide your card details. Bottle Hero does not store the card details but uses its business partners to process payments. The payment details are therefore stored and processed by the payment processor.
Purpose of the processing
Your personal data may be processed for the following purposes:
Administration of user accounts
Completion of orders
Invoicing and other collection of payment
Administration and fulfilment of agreements entered into between you and Bottle Hero
Distribution of newsletters and other advertising/marketing
Administration of competitions and other events
Marketing in general
Administration of customer service and general communication
Sending service messages
Sending customer satisfaction surveys
Handling requests from you
Development of products and services
Statistics and analysis
Compliance with applicable laws
Establishment, defence and exercise of legal claims
Prevention, detection, investigation and combating of security breaches, fraud and other potentially unlawful activities
Basis for processing
Bottle Hero processes personal data on one or more of the following bases:
Performance of a contract: In some cases, the processing of personal data may be necessary in order to perform a contract between Bottle Hero and you, e.g. for purchases via the website (Article 6(1)(b) of the General Data Protection Regulation). Legitimate interests: The processing of personal data is based on our legitimate interests when we, for example, carry out statistics, analyses, marketing activities (that do not require consent), send customer satisfaction surveys, provide support and improve and develop our products and services (Article 6(1)(f) of the General Data Protection Regulation). Consent: Bottle Hero will only use your personal data to send you product information, newsletters and other marketing material by email if you have given your prior and explicit consent to this, unless applicable law permits us to contact you without such consent (Article 6(1)(a) of the General Data Protection Regulation). Legal obligation: In some cases, the processing of personal data may be necessary in order to comply with legal obligations, e.g. under the Danish Bookkeeping Act (Article 6(1)(c) of the General Data Protection Regulation). Legal requirements: Processing may also be necessary in order to prevent fraud or to establish, pursue or defend legal claims (Article 6(1)(f) and Article 9(2)(f) of the General Data Protection Regulation).
Retention period
Personal data collected in connection with your purchases is generally stored for 3 years from the last purchase.
Personal data included in accounting records is stored for 5 years from the end of the financial year, after which the data is deleted.
Documentation of your marketing consent is retained for 2 years from the time you have withdrawn your consent to receive direct marketing material.
However, we may retain the personal data for a longer period if required by law, or if it is necessary in order for a legal claim to be settled, established or defended. The data may also be processed and stored for longer in anonymised form.
If you are a visitor to or user of our social media pages
The following sections describe Bottle Hero's processing of personal data that you leave and/or provide when you visit Bottle Hero's social media pages, e.g. Bottle Hero's Facebook page (including Instagram) and LinkedIn ("social media"). This section supplements the general privacy policy developed by the individual social media companies.
Bottle Hero and the individual social media are joint data controllers for the processing of your personal data. Together with other companies, we continuously seek to maintain a dialogue with the social media about the regulation of joint data controllership. In this regard, both Facebook and LinkedIn have published an addendum on joint data controllership, which you can access via the following links:
Facebook:https://www.facebook.com/legal/terms/page_controller_addendum LinkedIn:https://legal.linkedin.com/pages-joint-controller-addendum
Depending on your behaviour on social media, Bottle Hero and social media companies may collect the following personal data about you:
Your "likes" or other reactions that you have expressed on the pages
Comments you write on the pages
Your visits to the pages
Bottle Hero uses your personal data to improve Bottle Hero's products and services and to compile statistics. In this respect, Bottle Hero uses aggregated data from social media via their cookies, such as data on age, gender, marital status, occupation, lifestyle, areas of interest, as well as purchasing and geographical information.
Bottle Hero processes your personal data on the basis of Bottle Hero's legitimate interests in being able to improve Bottle Hero's products and services, cf. Article 6(1)(f) of the General Data Protection Regulation.
You can read more about the social media companies' processing of personal data by visiting their privacy and cookie policies:
Facebook:https://www.facebook.com/about/privacy# and https://www.facebook.com/policies/cookies/ LinkedIn:https://www.linkedin.com/legal/privacy-policy and https://www.linkedin.com/legal/cookie-policy?trk=hb_ft_cookie
Under the General Data Protection Regulation, you have several rights, which you can read more about in section 5 of this policy. The general set-up of social media and the agreements entered into between Bottle Hero and the social media companies mean that you must contact the relevant social media companies if you wish to exercise your rights vis-à-vis the social media companies. This is because only the social media companies are functionally able to take the necessary steps to accommodate most of your requests.
If you are a Facebook user, you can exercise your rights by changing your privacy settings to influence how your personal data will be collected and processed when you visit and use the Facebook page. Click here to change your settings or to learn more about exercising your rights: https://www.facebook.com/ads/preferences and https://www.facebook.com/settings
If you are a LinkedIn user, you can click here to change your settings or exercise your rights: https://www.linkedin.com/psettings/data-privacy/ and https://www.linkedin.com/help/linkedin/answer/50191?trk=microsites-frontend_legal_privacy-policy&lang=en
However, if you believe that Bottle Hero can accommodate your request, you are welcome to contact us.
If you are a job applicant
We process the personal data contained in your application and your CV, as well as any attached documents, in order to assess your application. If you are invited to an interview, we collect and evaluate the information you provide in that connection. The basis for our processing of your personal data is your application to enter into an employment contract with Bottle Hero, cf. Article 6(1)(b) of the General Data Protection Regulation, as well as our legitimate interests in processing information that you have provided to us yourself, cf. Article 6(1)(f) of the General Data Protection Regulation.
In addition, on the basis of the above, we may search the internet for relevant and available information, including content on social media. We will typically look for information about your previous employment, activity, skills and work performance.
If the position requires you to complete a personality test or similar, you will be informed of this once we have processed your application. The results of such tests are treated confidentially but are included in our assessment of your application. The results are deleted once the assessment has been completed. The basis for this processing is Article 6(1)(b) of the General Data Protection Regulation.
In some cases, you may also be asked to submit a copy of your criminal record, depending on the position in question. Such personal data is also treated confidentially. In such cases, we process the personal data on the basis of section 8(3) of the Danish Data Protection Act.
As part of our assessment of you and your application, we may obtain references from your former and/or current employers. We only collect references from persons you have named in your application or have provided to us. The basis for this processing is Article 6(1)(f) of the General Data Protection Regulation, or, if you have given your consent, Article 6(1)(a) of the General Data Protection Regulation.
We recommend that your application does not contain sensitive personal data, e.g. personal data revealing racial or ethnic background, religion, trade union membership, sexuality, health information, etc. If the position places special requirements on your physical health, we will (following a specific assessment) ask for your consent to process such personal data, cf. Article 6(1)(a) and Article 9(2)(a) of the General Data Protection Regulation.
If you are offered a position at Bottle Hero, your application and any additional relevant personal data collected in connection with the recruitment process will be stored in your personnel file with us.
If you are not offered a position, we retain your application and any additional personal data collected in connection with the recruitment process for a period of 12 months after our rejection, unless you have given your consent to a longer retention of such personal data.
If you are a contact person for Bottle Hero's B2B customers, suppliers and other business partners
This section describes Bottle Hero's policy for the processing of personal data collected from contact persons at Bottle Hero's B2B customers, suppliers and other business partners who cooperate with Bottle Hero.
Collection of personal data
Personal data about you will be collected in one or more of the following cases:
When your company or the company you are employed by enters into an agreement with Bottle Hero, including the purchase of products or services offered by Bottle Hero
When you have shown interest in Bottle Hero's products or services, e.g. by giving Bottle Hero your business card
When you agree to receive Bottle Hero's newsletter
When you cooperate or communicate with Bottle Hero
Types of personal data
Bottle Hero may collect, process and store the following personal data:
Names, email addresses, telephone numbers and similar identifying information
Individual information, e.g. preferred languages.
Organisational information such as company name, company address, position, business area, primary place of work and country. Contractual information such as purchase orders, invoices, contracts and similar agreements between your company (or employer) and Bottle Hero, which may include your contact details.
Financial information such as payment terms, bank account details and creditworthiness
Such information may be provided directly by you (primarily via emails and other correspondence) or by third parties such as your employer.
Purpose of the processing
Personal data is collected for the following purposes:
Generally to plan, fulfil and administer the cooperation, including any contracts
Administration, e.g. processing of payments (including collection of outstanding invoices), assessment of creditworthiness, performing accounting, auditing and invoicing, shipping and delivery, as well as support services
Newsletters and similar marketing communications
Handling requests from you
General communication
Development of products and services
Statistics and analysis
Compliance and regulatory purposes, e.g. fulfilment of our legal and compliance obligations to prevent unlawful activities
Resolution of disputes
Basis for processing
Bottle Hero processes your personal data on one or more of the following bases:
Performance of a contract: In some cases, it may be necessary to process personal data in order to perform a contract entered into between your company (or employer) and Bottle Hero, for example in connection with the handling of orders, administration of the cooperation, user accounts and profiles (Article 6(1)(b) of the General Data Protection Regulation). Legitimate interests: We may process personal data in accordance with our legitimate interests in, among other things, managing day-to-day operations, including planning, fulfilling and administering the cooperation, or our legitimate interest in, among other things, carrying out statistics, analysis, marketing activities (that do not require consent), providing support, as well as improving and developing our products and services (Article 6(1)(f) of the General Data Protection Regulation). Legal requirements: Processing may also be necessary in order to prevent fraud or to establish, pursue or defend legal claims (Article 6(1)(f) and Article 9(2)(f) of the General Data Protection Regulation). Legal obligation: In some cases, the processing of personal data may be necessary in order to comply with legal obligations, e.g. our obligation to comply with security requirements and prevent unlawful activity (Article 6(1)(c) of the General Data Protection Regulation). Consent: Bottle Hero will only use your personal data to send you product information, newsletters and other marketing material by email if you have given your prior and explicit consent to this, unless applicable law permits us to contact you without such consent (Article 6(1)(a) of the General Data Protection Regulation).
Retention period
Your personal data is stored for 3 years from the end of the cooperation. However, the data may be stored for longer in anonymised form.
Personal data included in accounting records, including documentation of orders, is stored for 5 years from the end of the financial year, after which the data is deleted.
Documentation of your marketing consent is retained for 2 years from the time you have withdrawn your consent to receive direct marketing material.
General information for everyone covered by this privacy policy
Disclosure to other data controllers and to data processors
In order to fulfil the above-mentioned purposes, we may give data processors access to your personal data. On the basis of an agreement with Bottle Hero, these data processors provide relevant services to Bottle Hero, including suppliers of, for example, IT services, CRM systems, invoicing systems, marketing services, customer satisfaction surveys, distribution of newsletters, website analytics, IT support, hosting providers, payment intermediaries, shipping providers, as well as other providers of systems or services. Such service providers only process personal data in accordance with our instructions and in accordance with the data processing agreements entered into.
At Bottle Hero, you can shop online from physical stores directly on our platform www.bottlehero.dk. In order for the stores to process and forward your order, your personal data is therefore disclosed to the stores/web shops that are to deliver your order. The stores are independent data controllers for the personal data, as they process the personal data for their own purposes.
In addition, in certain circumstances it may be necessary to disclose your personal data to the following other data controllers, e.g. distributors, including GLS (Article 6(1)(b) of the General Data Protection Regulation). Furthermore, Bottle Hero may in some cases be obliged, and in other cases entitled, to disclose your information to the authorities (Article 6(1)(c) of the General Data Protection Regulation). We may also disclose your personal data in order to establish, exercise or defend legal claims (Article 6(1)(f) and Article 9(2)(f) of the General Data Protection Regulation). In addition, we may also disclose your personal data to external auditors in order to comply with our audit obligation (Article 6(1)(c) of the General Data Protection Regulation).
In connection with Bottle Hero's development, the company structure may change, e.g. through a full or partial sale of Bottle Hero. In the event of a partial transfer of assets containing personal data, the basis for the associated disclosure of personal data is, as a general rule, Bottle Hero's legitimate interests in transferring parts of its assets and making commercial changes (Article 6(1)(f) of the General Data Protection Regulation).
If your personal data is transferred to data processors or data controllers established in countries outside the EU/EEA that do not have an adequate level of protection, such transfer will, as a general rule, be based on the European Commission's standard contractual clauses.
Cookies
Our website uses cookies. Read more about our use of cookies in our cookie policy, which is available on every page of the website here.
Security
We protect the confidentiality, integrity and availability of your personal data and have implemented security measures to ensure that our internal procedures comply with the established security standards and applicable legal requirements.
We have internal information security rules that contain instructions and measures to protect your personal data against being destroyed, lost, altered, against unauthorised disclosure and against unauthorised access to or knowledge of it.
Your rights
You have the right to access the personal data we process about you. You have the right to object to our collection and further processing of your personal data. You have the right to request the rectification and erasure of your personal data, subject to certain statutory exceptions. You have the right to ask us to restrict the processing of your personal data. In certain circumstances, you may also request to receive a copy of your personal data, as well as the transfer of the personal data you have provided to us to another data controller (data portability). You may at any time withdraw any consent you have given. Our newsletter can be unsubscribed from by clicking the link at the bottom of the newsletter
Links to other websites
Our website may contain links to other websites or to embedded websites. We are not responsible for the content of other companies' websites or their practices in connection with the collection of personal data. When you visit other websites, you are encouraged to read the owner's privacy policy and other relevant policies.
Questions or complaints
If you have questions about this privacy policy, or if you wish to submit a complaint about the way we process your personal data, you are welcome to contact us by email at info@bottlehero.dk
If your complaint is not resolved by us and you wish to pursue the matter, you can submit a complaint to Datatilsynet (the Danish Data Protection Agency):
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Telephone: 33 19 32 00
Email: dt@datatilsynet.dk
Changes to the privacy policy
We reserve the right to make changes to this privacy policy at any time. In the event of changes, the date at the bottom of the privacy policy will be updated.
Last updated on [25 August 2021]