Campari Bitter 1L

Campari Bitter is an iconic Italian aperitif, instantly recognisable by its vivid red colour, striking bitterness and distinctive character. A true modern classic, it brings depth and visual appeal to aperitif occasions and is an essential ingredient in some of the world’s most celebrated cocktails.

Aroma & Palate
The aroma is intense and layered, with notes of citrus peel, aromatic herbs and spices. On the palate, Campari is vibrant and bittersweet, combining refreshing citrus character with pronounced herbal complexity and a lingering, pleasantly bitter finish. Its bold profile is balanced enough to enjoy in a mixed drink while retaining its character when served on its own.

Distillation & Maturation
Campari’s precise recipe is a closely guarded secret, built around a carefully balanced blend of botanicals, aromatic ingredients and citrus elements. It is produced in Italy and bottled at 25% ABV, with its unmistakable red colour and flavour profile remaining central to the brand’s identity.

Serving Suggestions
Serve chilled, over ice with a slice of orange, or lengthen with soda water for a refreshing aperitivo. Campari is also a key ingredient in classic cocktails such as the Negroni, Americano and Boulevardier. Its bitterness pairs particularly well with savoury appetisers, cured meats, salty snacks and rich, fatty dishes.

Distillery
Campari was created by Gaspare Campari in Italy in the 19th century and has since become one of the world’s best-known aperitifs. Rooted in the tradition of Italian aperitivo culture, the brand is celebrated for its distinctive flavour, vibrant colour and enduring influence on classic cocktail culture.

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