Our Vision for Bottle Hero
Bottle Hero was born out of a love for great bottles and the people who craft them. Our goal is to make it easier for you as a customer to discover wine, spirits, and beer with edge, character, and quality – while also creating a platform where the many passionate professionals in the industry receive the space and recognition they deserve. At Bottle Hero, you’ll find both some of the world’s most renowned wineries and unique gems from small, passionate producers discovered by our partner shops through years of experience, expertise, and a deep curiosity for all things vinous. It’s this very combination that makes the selection at Bottle Hero unique.
We saw a gap in the market – a place where local and specialized could be truly celebrated. So, we brought together the best wine merchants, specialty shops, and producers into one community. When you shop on Bottle Hero, you’re buying directly from them – and helping support their businesses and ongoing mission to seek out and share the best tasting experiences.
Bottle Hero is not just a store. It’s a marketplace for craftsmanship, expertise, and curiosity. We aim to be the place where both geeks and beginners feel at home, where there’s always something worth discovering – and sharing.
Sommelier Universe – Knowledge, Personality and Inspiration
To us, wine is not just about taste – it’s about perspective. That’s why we’ve created the Sommelier Universe – a community of some of the country’s most respected and experienced sommeliers, sharing their personal recommendations and insights directly on Bottle Hero.
The Sommelier Universe is your gateway to flavourful knowledge. Here, you’ll find professionally grounded recommendations written by people who work with wine at a high level every single day – in restaurants, wine bars, and across the hospitality industry. They don’t just share what they like, but also why they like it. And that insight makes it easier to discover new favourites and understand your own taste.
It’s important to us that the Universe doesn’t feel elitist, but rather inspiring and accessible. Use it as a guide, a curiosity-driven read, or simply as an extra layer of insight when choosing your next bottle – whether it’s for dinner, a party, or a gift.
A Selection Rooted in Quality
Our entire range is carefully curated – not based on sales figures or fleeting trends, but on taste, authenticity, and professional evaluation. Every product on Bottle Hero is handpicked by our partners, each of whom brings deep knowledge and strong expertise. This gives you access to a selection defined by personality, diversity, and high quality.
You’ll find both classic and natural wines, experimental producers, well-known estates, and smaller, craft-driven projects. Our selection also includes spirits and specialty beers, along with tasting boxes, new arrivals, and rare bottles – offering something for the curious, the confident, and the pleasantly surprised.
We believe the best selection is born when passion leads the way. And because it’s professionals with hands-on tasting experience who stand behind the range, we can vouch for every single bottle you’ll find with us. It makes the experience not just more exciting – but also more reassuring.
CONTACT US: info@bottlehero.dk
Bottle Hero ApS
CVR no. 43483986
Amaliegade 16C, 2nd floor
1256 Copenhagen K, Denmark