A love for great bottles - and the people who craft them

Bottle Hero makes it easier to discover wine, spirits, and beer with character, quality, and personality – while giving space to the passionate professionals behind them.

With us, you’ll find both world-renowned wineries and unique gems from small producers, carefully selected by our partner shops through years of experience, curiosity, and craftsmanship. It’s this combination of expertise and passion that makes the Bottle Hero selection truly unique.

We saw a need for a place where the local and the specialized could take center stage. So we gathered the best wine merchants, specialty shops, and producers in one community. When you shop on Bottle Hero, you buy directly from them – while supporting their work in finding and sharing the best tasting experiences.

Bottle Hero is not just a store. It’s a marketplace for expertise, craftsmanship, and curiosity – a place where both wine lovers and newcomers feel at home, and where you’ll always find something worth sharing.

A growing community of the country’s most experienced sommeliers.

For us, wine is not only about taste, but about perspective. That’s why we created Sommelier Universet - a community of the country’s most seasoned sommeliers, sharing their personal recommendations and assessments directly on Bottle Hero.

Our entire selection is thoughtfully curated – not based on trends, but on authenticity, quality, and passion. Every bottle is chosen by professionals with taste in their hands, making the experience both more exciting and more trustworthy.

Here, you’ll get expert-driven recommendations from people who work with wine at the highest level every day. They don’t just share what they think is good – but why. That makes it easier to discover new favorites and understand your own palate.

Bottle Hero is where passion meets expertise - and where great bottles find new heroes.