2022 Lionel Messi Collection Lionel Goat 10 Primitivo

The 2022 Lionel Messi Collection Lionel Goat 10 Primitivo is a bold, modern Italian red crafted in tribute to one of the greatest players ever to grace the game. Designed for fans of both fine wine and football, it marries the intensity and flair of Primitivo with sleek, contemporary styling. This limited, collectible bottling captures the sun‑drenched character of southern Italy in a rich, fruit‑driven expression that’s perfect for sharing on match day or gifting to a true Messi devotee.

Tasting Notes
In the glass, this Primitivo shows a deep, vibrant ruby color with purple highlights, hinting at its youthful energy and concentration. The nose is generous and inviting, with layers of ripe blackberries, dark cherries, and plum compote, lifted by notes of sweet spice, vanilla, and a touch of cocoa. On the palate, Lionel Goat 10 is plush and full‑bodied, with juicy black and red fruit at the core—think black cherry, blackberry, and candied raspberry—wrapped in soft tannins and well‑integrated oak. Subtle hints of licorice, baking spices, and a whisper of dried herbs add interest through the mid‑palate, while a warm, lingering finish reflects its Mediterranean origins. Enjoy it in its vibrant youth over the next 3–5 years, when the fruit is at its most expressive and the texture remains generous and smooth.

Production
Sourced from sun‑bathed vineyards in southern Italy, this Primitivo thrives in warm, dry conditions with well‑drained, often rocky soils that naturally limit yields and concentrate flavor. Grapes are typically harvested at optimal ripeness to capture Primitivo’s hallmark richness and supple tannins. After a careful selection and gentle crushing, fermentation takes place in temperature‑controlled tanks to preserve fresh fruit aromas, followed by a period of maturation—partly in tank, and often with some oak influence—to add roundness, spice, and structure while maintaining an approachable, fruit‑forward profile.

Food & Serving
This wine is a natural partner for hearty, flavor‑packed dishes: think wood‑fired pizzas with spicy salami, rich tomato‑based pastas, grilled sausages, barbecued ribs, or a classic burger loaded with melted cheese. It also pairs beautifully with aged cheeses, charcuterie boards, and Mediterranean‑inspired fare like roasted vegetables and herb‑rubbed lamb. Serve at 16–18°C (60–64°F) for optimal balance and expression. While decanting isn’t strictly necessary, giving the wine 20–30 minutes in a carafe or an open bottle helps soften the tannins and open up the aromatics.

Producer
MM Winemaker created the Lionel Messi Collection to bridge the worlds of elite sport and premium wine, offering fans a way to celebrate greatness in the glass as well as on the pitch. Working with trusted Italian growers and skilled cellar teams, MM Winemaker focuses on expressive, accessible wines that showcase their regional character while remaining stylish and modern. The Lionel Goat 10 Primitivo is a standout in the range—an emblematic southern Italian red that reflects both the passion of its homeland and the drive for excellence associated with Messi’s legendary career.

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